Tomball builds on success of being a ‘happening place’
In 2016, despite heavy rain or flooding, which forced the cancellation of the Rails & Tails Mudbug Festival, the Honky Tonk Music Festival, and the Memorial Day Weekend Chili Challenge, the city still finished the year with strong attendance numbers relative to the previous year according to the city’s marketing director, Mike Baxter. With “little to promote, but everything around,” Baxter suggests visitors stay at a Tomball hotel then make the 30 to 40 minute drive to enjoy Houston’s offerings without spending for a downtown hotel. “Tomball has become a ‘happening place’, and as a lifetime resident of the Tomball area I’m happy to see the allure of Tomball exceed my wildest imaginations,” said Bruce Hillegeist, president of the Greater Tomball Area Chamber of Commerce. For Baxter marketing festivals and the city’s mom and pop shops go hand in hand as tourism trickles down beyond festivals – visitors buying gas, shopping at the local H-E-B, hotel occupancy tax, etc. Tomball’s 2017 festival season kicks-off on May 6-7 with the sixth annual Rails & Tails Mudbug Festival featuring The Fab 5 and Waylon Thibodeaux, crawfish racing, competitive eating, vendors, and lots of bayou-style eats.